STRENGTH-WEAKNESS-OPPROTUNITY-THREAT (SWOT) ANALYSIS TO ENHANCE PRODUCTIVITY OF BATIK INDUSTRY CENTRE IN EAST JAVA PROVINCE INDONESIA

Authors

  • Ika Atsari Dewi Agro-industrial Technology Department, Universitas Brawijaya, Malang, Indonesia
  • Susinggih Wijana Agro-industrial Technology Department, Universitas Brawijaya, Malang, Indonesia
  • M. Andhy Nurmansyah English Literature Department, Universitas Brawijaya, Malang, Indonesia
  • Romy Setiawan Fine Arts Department, Universitas Brawijaya, Malang, Indonesia
  • Wendra G. Rohmah Agro-industrial Technology Department, Universitas Brawijaya, Malang, Indonesia
  • Nur Lailatul Rahmah Agro-industrial Technology Department, Universitas Brawijaya, Malang, Indonesia
  • Rheysa Permata Sari Agro-industrial Technology Department, Universitas Brawijaya, Malang, Indonesia

DOI:

https://doi.org/10.24114/jcrs.v1i2.9800

Abstract

Abstract


It is acknowledged that the struggle faced by the batik industry, particularly in the Province of East Java, dealing with growth challenges caused by several factors: less attractive design, the conventional use of manual handling, and less governmental-institutional support. The purpose of this
study is to analyze the performance of centers of Batik industry in Sampang, Trenggalek and Tuban Regencies highlighting their related-production quality and quantity. The location selection of batik production centers is based on coordination with Department of Industry and Trade in each area. Data is collected through surveys and interviews. This study concludes several things. There are six production system elements analyzed in this research included technology (production capacity of batik), funding, raw material, human resources, marketing, and pattern design.


Keywords: batik pattern, micro small medium entreprises, productivity

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Published

2018-05-30

Issue

Vol. 1 No. 2: July 2017

Section

Articles

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.