The Role of Advertisements in English Foreign Language (EFL) Teaching

Abstract

This paper aims at discussing the use of advertisements (ads) in English Foreign Language (EFL) teaching
and focuses on some of the appealing uses of language, visual elements, and culture in advertising, and on
how language teachers could exploit them in their classes. Advertisers have creative ways to use ads to
attract people’s attention and to be memorable by exploiting the language code, paralanguage, illustration
and culture value. The ways of advertisers to use the language, illustration, code, and culture could be
considered by the language teachers in teaching. Language teachers  appears to be very little exploitation
of the fascinating uses of  language and visual elements in advertising, and this paper attempts to present
EFL practice by providing an overview of some of the interesting uses of language, culture, and visual
elements in ads, and suggesting ways of exploiting them in classroom