PENGARUH LITERASI EKONOMI DAN KELOMPOK TEMAN SEBAYA TERHADAP PERILAKU PEMBELIAN IMPULSIF UNTUK PRODUK FASHION PADA MAHASISWA PENDIDIKAN EKONOMI ANGKATAN 2015 DI FAKULTAS EKONOMI UNIVERSITAS NEGERI MEDAN

Abstract

This study aims to investigate  the effects of economic literacy and peer groups to the behavior of impulse buying for fashion products on collage students of Economic Education Study Program 2015 at the Faculty of Economics, State University of Medan. This research has been done in Faculty of Economics, State University of Medan. Population of this researched were all students of Economic Education Study Program 2015 which amounted to 151 students with 75 students as samples. This research is a quantitative research with data analysis technique used is multiple regression analysis with the help of SPSS 20. From the result of research which show that: (1) There is no negative effect between economic literacy toward impulse buying behavior for fashion product at student of Economic Education class of 2015 at Faculty of Economics, State University of Medan. (2) There is a negative effect between peer groups towards impulse buying behavior for fashion product at student of Economic Education class of 2015 at Faculty of Economics, State University of Medan. (3) There is a negative and significant effect between economic literacy and peer group towards the behavior of impulse buying for fashion product at student of Economic Education class of 2015 at Faculty of Economics, State University of Medan.