AN ANALYSIS OF SUSTAINABLE DESIGN CONCEPT IMPLEMENTATION IN FINAL PROJECTS: A CASE STUDY OF TELKOM UNIVERSITY PRODUCT DESIGN STUDENTS, 2021-2023

Abstract

In support of the Sustainable Development Goals (SDGs), sustainable design has become a primary focus in undergraduate design education. Sustainable design refers to a design process that considers the environmental, social, and economic impacts throughout the product's life cycle. This research analyzes the application of sustainable design in the Final Projects of product design students at Telkom University as a case study from 2021 to 2023. Using qualitative methods and content analysis, the study evaluates 33 samples of Final Projects by applying a sustainable design matrix developed from a literature review. The analysis results show that although there is a decline in the quality of some matrices, such as Biodegradable Materials, there is a positive trend in the use of environmentally friendly materials, material recycling, and efficient and multifunctional design. These findings indicate that students are increasingly aware of the importance of integrating sustainability principles into design, not only as an ethical responsibility but also as an innovative strategy. With a focus on sustainable materials and product durability, students demonstrate a commitment to reducing environmental impact and improving the quality of sustainable design. This research is expected to provide insights for educators, practitioners, and students to improve and enhance the application of sustainable design in product design education.