THE ANALYSIS OF ELLIPSIS AND SUBSTITUTION OF YOUTUBE ADVERTISEMENTS

Abstract

The study was deal with the types of ellipsis andsubstitution occurred in
theutterances of Youtube Advertisements. The objectives of the study was to
identify and classify the types of ellipsis and substitution and explaining the
reason why it becomes the dominant type that occurred in the advertisement. The
data were analyzed by identifying the utterances found in thescript. The findings
shows that the three types of ellipsis and substitution are occurred in the
advertisement. The reason why it becomes the dominant type was because ellipsis
and substitution can make an effective sentence which can be avoid the repetition
of words by omitting unnecessary words which can be predicted from the context.
It also can make the sentence in the script more interesting.