Digital Marketing Strategy and Sales of Household Products in Pari Urban Village: A Case Study

Annisa Sanny, Husni Muharram Ritonga, Suwarno Suwarno, Indah Febriani Putri

Abstract


This study aims to help the inhabitants of Kota Pari Village, PantaiCermin District, SerdangBedagai Regency by developing and implementing marketing strategies through digital marketing medium to boost sales of household products. To ensure that the domestic industry's products are well-known and in demand beyond the immediate area, this study aims to educate the local community on how to effectively promote them via digital marketing. A positive and statistically significant impact of marketing tactics on digital marketing was found in this study. The sales of common consumer goods are significantly impacted by marketing efforts. Household goods sales are significantly impacted for the better by digital marketing. The internet marketing of household products benefits greatly from strategic marketing. In Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency, it is intended that household industry actors will be able to learn about and implement digital marketing strategies in order to boost their sales and revenue.

Keywords


Marketing Strategy, Digital Marketing, Sales and Products

Full Text:

PDF

References


Hidayah, N. (2018). AnalisisStrategi Digital Marketing dalamMembantuPenjualan Living Space danEfo Store. Universitas Islam Indonesia.

Mustika, M. (2019). PenerapanTeknologi Digital Marketing UntukMeningkatkanStrategiPemasaran Snack Tiwul. JSAI (Journal Scientific and Applied Informatics), 2(2), 165–171.

Sulaksono, J. (2020). Peranan Digital Marketing Bagi Usaha Mikro, Kecil, danMenengah (UMKM) Desa Tales Kabupaten Kediri. Generation Journal, 4(1), 41–47.

Rachmadi, T. (2020). The Power Of Digital Marketing. TigaEbook.

Limakrisna, N., &Purba, T. P. (2017). ManajemenPemasaran, TeoridanAplikasidalamBisnis di Indonesia, Jilid 2. MitraWacana Media.

Manap, A. (2016). RevolusiManajemenPemasaran. EdisiPertama. MitraWacana Media.

Sunyoto, D. (2013). Dasar-dasarManajemenPemasaran (Konsep, StrategidanKasus). Cetakan Ke-3. PT BukuSeru

David, F. R. (2012). ManajemenStrategis. SalembaEmpat.

Fahmi, I. (2012). ManajemenKinerja. Alfabeta.

Abdullah, T. (2017). ManajemenPemasaran. PT Raja GrafindoPersada.

Asrianti, N., Kambolong, M., & Bake, J. (2016). PengaruhBiayaPromosiTerhadap Tingkat Penjualan Motor Pada PT Astra International Tbk, CabangKendari. Business UHO: JurnalAdministrasiBisnis, 1(1), 168–178.

Yasmin, A., Tasneem, S., &Fatema, K. (2015). Effectiveness of Digital Marketing in the Challenging Age. International Journal of Management Science and Business Administration, 1(5), 69–80.

Chaffey, D., & Chadwick, F. E. (2016). Digital Marketing Strategy, Implementation and Practice. Pearson Education Limited.

Sugiyono. (2019). MetodePenelitianKuantitatif, Kualitatif, dan R&D. CV Alfabeta.

Sugiyono. (2018). MetodePenelitianPendidikan (PendekatanKuantitaif, Kualitatif, dan R&D). CV Alfabeta.

Ghozali, I., &Latan, H. (2014). Partial Least Squares : Konsep, TeknikdanAplikasiMenggunakan Program SmartPLS3.0 (EdisiKedua). UniversitasDiponegoro.




DOI: https://doi.org/10.24114/jcrs.v7i2.45915

Article Metrics

Abstract view : 68 times
PDF - 47 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

p-ISSN: 2549-1849

e-ISSN: 2549-3434

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.