Pengaruh Iklan Produk Makanan Tidak Sehat terhadap Pola Konsumsi Gizi Anak-anak

Abstract

This study aims to analyze the influence of unhealthy food advertising on the nutritional consumption patterns of elementary school-aged children. In the current digital era, children are particularly vulnerable to media influence, especially through persuasive and visually appealing food advertisements. These products are typically high in sugar, salt, and fat, yet low in essential nutrients. Repeated exposure to such advertising can shape children’s food preferences, eating habits, and even their purchasing behavior, either directly or by influencing their requests to parents. This research employs a quantitative approach using surveys conducted with 150 respondents, consisting of children aged 7–12 years and their parents in urban areas. The findings reveal that increased exposure to unhealthy food advertisements correlates strongly with a higher tendency to consume low-nutrient processed foods. This trend is also accompanied by a decrease in the intake of nutritious foods such as vegetables, fruits, and healthy protein sources. The study emphasizes the urgent need for government regulation of food advertising targeting children and the integration of comprehensive nutrition education into school curricula. These steps are essential to fostering healthy dietary behaviors from an early age and preventing long-term nutritional imbalances.