ANALYSIS OF FUNCTIONAL LITERACY AMONG ULOS CRAFTSPERSONS IN SUPPORTING FAMILY WELFARE IN CULTURAL TOURISM VILLAGES

Abstract

This study analyzes the literacy level of the community in Ulos Hamlet, Tanjung Rejo Village, as a basis for developing empowerment and functional literacy programs to support the potential of cultural tourism villages. Using a descriptive qualitative approach through participatory observation, focus group discussions, interviews using a checklist, and documentation studies, 22 informants were obtained purposively. The results show that no residents are at the basic literacy level. Four people are at the advanced literacy level with the ability to understand simple texts but are not yet consistent in their application. The majority (18 people) have achieved functional literacy, as seen from the application of literacy in economic activities such as the ulos weaving business, recording transactions, using cell phones, and simple digital promotion. These findings emphasize the need to strengthen digital literacy and business management to support the welfare and development of tourism villages.