MODEL PERILAKU NASABAH PADA BANK PEMBIAYAAN RAKYAT SYARI™AH (BPRS) DI MEDAN

Authors

  • Frenky Situmorang Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
  • Muammar Rinaldi Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

DOI:

https://doi.org/10.24114/niaga.v9i3.19422

Keywords:

Pajak Daerah, Retribusi Daerah, Pendapatan Asli Daerah

Abstract

Penelitian ini dilakukan untuk merumuskan model yang tepat untuk nasabah tabungan di Bank Pembiayaan Rakyat Syariah (BPRS) di Sumatera Utara sehingga dapat menjadi model bagi Bank Pembiayaan Rakyat Syariah (BPRS) di Indonesia. Hasil penelitian ini menunjukkan variabel sistem syariah, promosi memberikan daya tarik dalam pembentukan niat untuk membuka rekening tabungan di BPRS. Namun layanan tidak mempengaruhi pembentukan niat untuk menjadi pelanggan. Studi ini juga menegaskan bahwa Theory of Reasoned Action (TRA) dapat digunakan dalam riset konsumen tentang BPRS.

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Published

2021-11-02

Issue

Vol. 10 No. 3 (2021): NIAGAWAN VOL 10 NO 3 NOVEMBER 2021

Section

Articles

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