DESAIN BERKELANJUTAN DAN PELUANG PASAR EKSPOR PRODUK HOME DÈCOR INDONESIA DI JERMAN
Abstract
Indonesian home décor products produced by Small and Medium Enterprises (SMEs) have a relatively stable export market share in Germany. This study aims to analyze the export market potential of Indonesian home décor products in the German market. and explain the concepts of integrating sustainable design into Indonesian home décor products. The research was conducted with a qualitative approach, namely by conducting desk research on data related to the export of Indonesian home décor products and also reviewing the literature on relevant sources. The results of the study show that Indonesia still has the opportunity to increase its export market share for home décor products with the HS code 462090. The recommended export marketing strategy is that SME producers should focus on middle and upper class customer segments who have a preference for sustainable designs. The government, both at the local and national levels, should also be able to support producer SMEs to be able to compete and produce home décor products with high quality and competitiveness.
Keywords
Full Text:
PDFReferences
Badan Pusat Statistik, 2021, https://bps.go.id
CBI Market Information, 2021, Exporting home decoration and home textiles to Europe, https://www.cbi.eu/market-information/home-decoration-home-textiles
Charbonneau, J. and Menon, H. (2013) ‘A strategic approach to SME export growth’, in International Trade Forum. International Trade Centre, p. 32.
Dikova, D. et al. (2016) ‘What is beneficial for first-time SME-exporters from a transition economy: A diversified or a focused export-strategy?’, Journal of World Business. Elsevier, 51(2), pp. 185–199.
Hatmawan, A. A. (2020) ‘Analisis faktor yang mempengaruhi kinerja UKM di pasar internasional’, Jurnal Ekonomi Modernisasi, 16(1), pp. 1–18.
James and Dutton (2021). Sustainability Driven Innovation. E-Course from John Dutton e-Education Institute. College of Earth and Mineral Sciences at The Pennsylvania State University. https://www.e-education.psu.edu/ba850/ last accessed on March 29, 2021
Kementerian Koperasi dan UKM Republik Indonesia (no date) Data UMKM 2018-2019, 2021. Available at: https://kemenkopukm.go.id/uploads/laporan/1617162002_SANDINGAN_DATA_UMKM_2018-2019.pdf (Accessed: 6 June 2021).
Khanna, T. (2015) ‘A case for contextual intelligence’, Management International Review. Springer, 55(2), pp. 181–190.
Knight, G. A. and Liesch, P. W. (2016) ‘Internationalization: From incremental to born global’, Journal of World Business. Elsevier, 51(1), pp. 93–102.
Nazar, M. S. and Saleem, H. M. N. (2009) ‘Firm-level determinants of export performance’, International Business & Economics Research Journal (IBER), 8(2).
RAHMADANI, P. (2018) ‘PENGARUH INTERNET MARKETING PADA PERTUMBUHAN EKSPOR UKM DI INDONESIA’, ETD Unsyiah.
Sui, S. and Baum, M. (2014) ‘Internationalization strategy, firm resources and the survival of SMEs in the export market’, Journal of International Business Studies. Springer, 45(7), pp. 821–841.
Valipoor, S. and Ujang, B. (2011) ‘Challenges of sustainable design in Malaysian furniture industry’, in 2011 International conference on environment and industrial innovation, IACSIT Press, Singapore.
Vicente, J., Frazão, R. and da Silva, F. M. (2017) ‘Sustainable product design and the wood furniture sector’, in International Conference on Applied Human Factors and Ergonomics. Springer, pp. 762–772.
Wilkinson, T. and Brouthers, L. E. (2006) ‘Trade promotion and SME export performance’, International Business Review. Elsevier, 15(3), pp. 233–252.
DOI: https://doi.org/10.24114/niaga.v11i1.32779
Article Metrics
Abstract view : 276 timesPDF - 604 times
Refbacks
- There are currently no refbacks.
![Creative Commons License](https://i.creativecommons.org/l/by/4.0/88x31.png)
NIAGAWAN is licensed under a Creative Commons Attribution 4.0 International License.