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WARNA DAN EMOSI UNTUK MEDIA DESAIN INTERAKTIF: LITERATURE REVIEW
Abstract
Color is considered in the application of emotion or psychological themed interactive design media. Previous research on color and emotion shows that color manipulates a person's emotions. This article discuss about association of color and emotion or psychology for reference to the use of color in interactive design media with psychological themes. This research method is a literature review with limitations related to emotions and psychology to find out what things need to be considered for deciding what colors can be used in research and designing psychology-based interactive design media.. The result of this research is a color can be associated with different emotions in different people. Things that affect the difference are religion, geography, language, culture, gender, age, duration of color exposure, and hue, saturation, and lightness (HSL), duration of color exposure, linguistics, culture, perception of the environment, gender, and age. This research can be used as a reference for researchers or designers in researching or creating interactive design media related to emotions and psychology
Keywords: Color, Emotion, Interactive Design Media
Abstrak
Warna merupakan hal yang perlu diperhatikan dalam pengaplikasian pada media desain interaktif yang bertemakan emosi atau psikologi. Pada penelitian terdahulu tentang warna dan emosi menunjukan bahwa warna memanipulasi emosi seseorang. Artikel ini membahas tentang asosiasi warna dan emosi atau psikologi untuk acuan penggunaan warna dalam media desain interaktif bertemakan psikologi. Metode penelitian ini adalah literature review dengan batasan warna yang terkait dengan emosi dan psikologi untuk mengetahui hal apa saja yang perlu dipertimbangkan dalam memutuskan penggunaan warna apa saja yang dapat digunakan dalam penelitian maupun perancangan media desain interaktif berbasis psikologi. Hasil dari penelitian ini adalah sebuah warna dapat diasosiasikan dengan emosi yang berbeda pada orang yang berbeda. Hal yang mempengaruhi perbedaan tersebut adalah religi, geografis, bahasa, budaya, jenis kelamin, usia, durasi paparan warna, dan hue, saturation, dan lightness (HSL). Penelitian ini dapat digunakan sebagai acuan untuk peneliti atau desainer dalam meneliti atau menciptakan media desain interaktif yang berhubungan dengan emosi maupun psikologi.
Kata Kunci: Warna, Emosi, Media Desain Interaktif.
Authors:
Nurmalita Zahra : Institut Teknologi Bandung
Alvanov Zpalanzani Mansoor : Institut Teknologi Bandung
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Keywords
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PDFDOI: https://doi.org/10.24114/gr.v13i01.57946
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