MENGELOLA KAMPUNG OLAHRAGA: STRATEGI MENINGKATKAN PARTISIPASI MASYARAKAT DALAM AKTIVITAS FISIK

Abstract

This study examines how management strategies implemented in the Sports Village can increase community participation in physical activity. Using a sports management approach, this study highlights how planning, organizing, implementing, and evaluating can influence community involvement. Through a survey of 200 residents and interviews with managers, the results of the study showed that structured sports programs and community-based promotions were able to increase participation by 45%. In addition, the involvement of various parties in management is the key to the success of this program. This study recommends a management system based on active community participation to maintain the sustainability of the Sports Village.