Aims and Scope
JCOB: Journal of Creative Business (JCOB) aims to provide an academic platform for the dissemination of high-quality research, theoretical development, and practical insights in the field of entrepreneurship and creative business. The journal is dedicated to advancing knowledge and fostering innovation by publishing rigorous and relevant studies that contribute to the development of entrepreneurial ecosystems, creative industries, and sustainable business practices at both national and global levels. JCOB encourages interdisciplinary approaches that integrate perspectives from management, economics, innovation studies, and digital transformation in addressing contemporary business challenges.
The scope of the journal includes, but is not limited to, the following areas:
- Entrepreneurship and Entrepreneurial Behavior (entrepreneurial intention, mindset, and behavior)
- Digital Entrepreneurship and Technopreneurship
- Innovation, Creativity, and Business Development
- Startup and New Venture Creation
- Small and Medium Enterprises (SMEs/UMKM) Development
- Entrepreneurship Education and Learning Models
- Business Model Innovation and Strategy
- Marketing and Branding in Creative Industries
- Creative Economy and Industry Development
- Sustainable Entrepreneurship and Social Entrepreneurship
- Financial Management and Funding for Startups and SMEs
- Human Resource and Leadership in Entrepreneurial Contexts
- Digital Business Transformation and E-commerce
- Policy and Institutional Support for Entrepreneurship Development
JCOB welcomes submissions from academics, researchers, practitioners, policymakers, and students worldwide. The journal publishes original research articles, review papers, and conceptual studies employing quantitative, qualitative, and mixed-method approaches, as long as they provide significant contributions to the advancement of entrepreneurship and creative business studies.
