PENGARUH CELEBRITY ENDORSEMENT DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA SHOPEE
Abstract
Keywords
Full Text:
PDFReferences
Arsyalan, A. G., & Nur, D. S. (2019). the Impact of Electronic Word of Mouth on Shopee ’ S Purchasing. E-Jurnal Manajemen Universitas Udayana, 8(1), 25–29.
Halim, C., & Keni, K. (2022). The Impact of Country of Origin, Celebrity Endorsement, and Electronic Word of Mouth (eWOM) Towards Purchase Intention. Proceedings of the Tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021), 653(Icebm 2021), 493–498. https://doi.org/10.2991/aebmr.k.220501.075
Indrasari. (2019). Pemasaran dan Kepuasan Pelanggan. Pustaka Baru Press.
Kotler, P., & Amstrong, N. (2019). Prinsip-prinsip Marketing (Ketujuh). Salemba Empat.
Kotler, P., & Keller. (2018). Manajemen Pemasaran. Erlangga.
Mulyana. Aldy Dwi. (2013). pengaruh electronic word of mouth pada konten #racuntiktok terhadap minat beli mahasiswa FISH Universitas Veteran Bangun Nusantara Sukoharjo. Journal Information, 2(30), 1–17.
Purwianti, L., & Agustin, I. N. (2023). Pengaruh celebrity endorser dan e-wom terhadap purchase decision batam ogura dengan brand image sebagai mediasi. Jurnal Disrupsi Bisnis, 6(3), 274–289. http://www.openjournal.unpam.ac.id/index.php/DRB/article/view/29639
Rosita, D., & Novitaningtyas, I. (2021). Pengaruh Celebrity Endorser dan Brand Image Terhadap Keputusan Pembelian Produk Wardah pada Konsumen Mahasiswa. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 4(4), 494–505. https://doi.org/10.31842/jurnalinobis.v4i4.200
Salim, A., & Situmorang, I. R. (2023). Analysis of Consumptive Behavior through Price Discount and Use of ShopeePay of PT . Jaco Nusantara Mandiri ’ s employees. 2(1), 139–147.
Situmorang, I. R., & Suwandi. (2021). Pengaruh Perilaku Usaha dan Pemasaran terhadap Keputusan Pembelian pada PT Mulya Krida Resik Medan. Jurnal Manajemen Bisnis Eka Prasetya, 7(1), 37–51.
Sugiono. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.
Tuyu, V., Moniharapon, S., & Poluan, J. G. (2022). The Effect of Online Advertising and E-Wom on Online Product Purchase Decisions (Study on Consumer Bag Store Manado). Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(3), 526. https://doi.org/10.35794/emba.v10i3.42743
Watung, M., Massie, J. D. D., & Ogi, I. W. (2022). Pengaruh Electronic Word of Mouth Dan Celebrity Endorser Dengan Brand Image Terhadap Purchase Intention Pembelian Tiket Online (Studi Pada Situs Traveloka) Influence of Electronic Word of Mouth and Celebrity Endorse With Brand Image To Online Ticket Buyin. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(1), 1181–1191.
Wijaya, V., & Keni, K. (2022). Pengaruh Celebrity Endorsement Terhadap Purchase Intention, Mediasi Brand Trust Dan Brand Attitude Pada Produk Skincare. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 6(2), 274–287. https://doi.org/10.24912/jmieb.v6i2.19301
Yangkluna, S., & Ketkaew, T. (2022). Factors of Micro Influencers Affecting Purchase Decision of Millennial Consumers via Electronic Word-of-Mouth (e-WOM). UBRU International Journal, 2(1), 15–24. https://so04.tci-thaijo.org/index.php/ubruij/article/view/258477
Yulindasari, E. R., & Fikriyah, K. (2022). Pengaruh e-WoM (Electronic Word of Mouth) terhadap Keputusan Pembelian Kosmetik Halal di Shopee. Journal of Islamic Economics and Finance Studies, 3(1), 55. https://doi.org/10.47700/jiefes.v3i1.4293
DOI: https://doi.org/10.24114/niaga.v13i2.59625
Article Metrics
Abstract view : 36 timesPDF - 17 times
Refbacks
- There are currently no refbacks.
NIAGAWAN is licensed under a Creative Commons Attribution 4.0 International License.