Seblang Between Ritual and Tourism: Cultural Commodification in Banyuwangi (2002-2021)

Abstract

This study aims to analyze the transformation of ritual values in the Seblang art of Olehsari in Banyuwangi from 2002 to 2021, as well as to describe the community's responses to these changes. The focus of this research lies on the impact of cultural commodification resulting from local tourism promotion. The method used is historical research, which involves data collection through interviews with cultural leaders and analysis of related literature. The results indicate that the Seblang art has shifted from its sacred function as a village cleansing ritual to a commercial tourism object, marked by the incorporation of modern elements into the performances. Community responses are varied; some support the changes for boosting the local economy, while others caution against the potential loss of spiritual and traditional values. The conclusion of this research is that the commodification of Seblang has influenced the structure and essence of the ritual, posing challenges for preserving the original culture in Olehsari Village.