DIGITALIZATION OF UNIMED FINE ARTS GALLERY THROUGH VIRTUAL TOUR 360 FOR ACCESSIBILITY AND EXHIBITION

Authors

  • Rinanda Purba Universitas Negeri Medan
  • Adek Cerah Kurnia Azis Universitas Negeri Medan
  • Gamal Kartono Universitas Negeri Medan
  • Tifan Muhammad Amirulloh Universitas Negeri Medan

DOI:

https://doi.org/10.24114/gr.v14i1.65552

Keywords:

Fine Arts, Virtual Gallery, Education, 360 Virtual Tour, Virtual Exhibition

Abstract

The limited accessibility to physical art galleries and the lack of comprehensive documentation of exhibitions have become challenges in preserving and promoting visual art in academic settings. Particularly in the Fine Arts Education Program at Universitas Negeri Medan (Unimed), the physical gallery space has yet to accommodate wider audience engagement, especially in digital formats. This creates a gap between the potential of technological integration and the current practices in art exhibition and education. Addressing this issue, this study aims to explore the digitalization of the Fine Arts Gallery through the development of a virtual tour as an effort to increase accessibility and improve exhibition documentation. The research employs a descriptive qualitative method with a case study approach, focusing on the process of designing and implementing a 360-degree virtual gallery experience. Data were collected through observations, interviews with lecturers, students, and gallery visitors, and open-ended surveys to capture perceptions and experiences. The findings reveal that the virtual tour not only provides broader access to art exhibitions beyond physical limitations but also enhances the visual and archival quality of gallery content. Furthermore, users perceive the platform as more engaging and educational. In conclusion, the digitalization of the gallery using virtual tour technology serves as a strategic innovation to support art learning, appreciation, and preservation in higher education. This approach may serve as a replicable model for other academic institutions seeking to modernize their art exhibition practices.

References

Beraldin, J.-A., Picard, M., El-Hakim, S. F., Godin, G., Valzano, V., & Bandiera, A. (2005). Combining 3d Technologies For Cultural Heritage Interpretation And Entertainment (J.-A. Beraldin, S. F. El-Hakim, A. Gruen, & J. S. Walton, Eds.; P. 108). Https://Doi.Org/10.1117/12.594226

Cempaka, G., Dyah W, A., & Sajili, M. (2022). Manajemen Dan Tata Kelola Kemitraan Lintas Sektor Dalam Kegiatan Pameran Seni Rupa Di Museum Basoeki Abdullah Jakarta Studi Kasus: Pameran Narasi Mitos Dan Legenda. Jurnal Manajemen Dan Bisnis Madani, 3(2), 87–101. Https://Doi.Org/10.51353/Jmbm.V3i2.586

Drs. Onggal, N. T. S. D. (2013). Analisis Karya Fotografi Mahasiswa Seni Rupa Angkatan 2008 Jurusan Seni Rupa Universitas Negerimedan Ditinjau Dari Teknik Pencahayaan (Lighting). Gorga : Jurnal Seni Rupa, 5(1). Https://Doi.Org/10.24114/Gr.V1i3.1081

Fitriana, P. N., Bektiningsih, K., & Wikanso, W. (2024). Developing Digital Learning Media Of Artsteps Virtual Exhibition On Food Chain Material. Research And Development In Education (Raden), 4(1), 271–284. Https://Doi.Org/10.22219/Raden.V4i1.32456

Guttentag, D. A. (2010). Virtual Reality: Applications And Implications For Tourism. Tourism Management, 31(5), 637–651. Https://Doi.Org/10.1016/J.Tourman.2009.07.003

Hooper-Greenhill, E., Phillips, M., & Woodham, A. (2009). Museums, Schools And Geographies Of Cultural Value. Cultural Trends, 18(2), 149–183. Https://Doi.Org/10.1080/09548960902826432

Iwan Pranoto, I. P., Ulfa, Z. D., Silalahi, J. N., Herlina, I., & Sagarli, S. (2021). Pengembangan Video Media Pembelajaran Seni Rupa Tradisional Dayak Kalimantan Tengah Berbasis Virtual Reality Smpn 2 Palangka Raya. Gorga : Jurnal Seni Rupa, 10(2), 454. Https://Doi.Org/10.24114/Gr.V10i2.28544

Jung, T., Tom Dieck, M. C., Lee, H., & Chung, N. (2016). Effects Of Virtual Reality And Augmented Reality On Visitor Experiences In Museum. In Information And Communication Technologies In Tourism 2016 (Pp. 621–635). Springer International Publishing. Https://Doi.Org/10.1007/978-3-319-28231-2_45

Khaerul Saleh, F. R. D. (2013). Tekhnik-Tekhnik Pencahayaan Pada Obyek Jeruk Untuk Menghasilkan Karya Fotografi. Gorga : Jurnal Seni Rupa, 2(1). Https://Doi.Org/10.24114/Gr.V2i1.1032

Khamadi, K., & Setiawan, A. (2020). Tata Kelola Pameran Berbasis Project Learning Program Studi Desain Komunikasi Visual Universitas Dian Nuswantoro. Jadecs (Journal Of Art, Design, Art Education And Culture Studies), 5(1), 30. Https://Doi.Org/10.17977/Um034v5i1p30-37

Parry, R. (2007). Recoding The Museum. Routledge. Https://Doi.Org/10.4324/9780203347485

Pierdicca, R., Sasso, M., Tonetto, F., Bonelli, F., Felicetti, A., & Paolanti, M. (2021). Immersive Insights: Virtual Tour Analytics System For Understanding Visitor Behavior (Pp. 135–155). Https://Doi.Org/10.1007/978-3-030-87595-4_11

Ren, W., & Chen, X. (2021). Evaluation Of An Online 360° Virtual Reality World Heritage Site During Covid-19. Open Archaeology, 7(1), 1192–1215. Https://Doi.Org/10.1515/Opar-2020-0188

Sadati, S. M. H., Mitchell, C., Roy, S., & Starr, L. (2024). Re-Visioning Cellphilming Methodology: An Introduction (1st Ed., Vol. 10, Pp. 1–15). Springer Nature Link. Https://Doi.Org/10.1007/978-981-97-3218-0_1

Syifa, A., Febriyanto, & Sanny, R. (2025). Exploring Genai’s Role In Digital Cultural Memory At Museums And Art Galleries In Indonesia: Ar And Vr Perspectives. Springer Nature Link, 15493(16), 198–211.

Van Lith, T. (2019). Qualitative Research Methods In Art Therapy. In Art Therapy Research (Pp. 83–118). Routledge. Https://Doi.Org/10.4324/9781315647081-4

Downloads

Published

2025-06-30

How to Cite

Purba, R., Adek Cerah Kurnia Azis, Kartono, G., & Amirulloh, T. M. (2025). DIGITALIZATION OF UNIMED FINE ARTS GALLERY THROUGH VIRTUAL TOUR 360 FOR ACCESSIBILITY AND EXHIBITION. Gorga : Jurnal Seni Rupa, 14(1), 229–237. https://doi.org/10.24114/gr.v14i1.65552

Issue

Section

Gorga : Jurnal Seni Rupa

Similar Articles

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 > >> 

You may also start an advanced similarity search for this article.