Logo Design as a Strategy to Increase Brand Awareness of “Mukti Collection”
DOI:
https://doi.org/10.24114/gr.v14i2.68477Keywords:
Logo Design, Visual Identity, Brand Awareness, MSME, Pet AccessoriesAbstract
This study aims to design a logo as a strategy to enhance brand awareness for the MSME “Mukti Collection”, which operates in the pet accessories sector. The research is motivated by the absence of a clear visual identity, which has hindered competitiveness in the increasingly saturated digital marketplace. Employing a qualitative approach with a design creation method, the design process followed five key stages: data collection, data analysis, concept development, design development, and implementation. Data were collected through semi-structured interviews with the business owner, observation, and literature review. The resulting logo is based on the initials “M” and “C”, visualized as a cat’s face combined with a hugging gesture, complemented by a bell icon, circular frame, and a yellow and black color palette to represent happiness, prosperity, professionalism, and premium quality. The logo was implemented across digital media, packaging, and merchandise to create a cohesive brand ecosystem. The findings demonstrate that a strategically designed logo can serve as the foundation of a consistent visual identity, strengthen brand image, and enhance consumer brand awareness in the digital era.References
Alim, B., & Chandra, E. (2023). Rebranding Umkm Mentai Melalui Perancangan Identitas Visual. Gorga : Jurnal Seni Rupa, 12(1), 174. https://doi.org/10.24114/gr.v12i1.43106
Andriani, R., Yani, A. R., & Widyasari, W. (2022). Perancangan Logo sebagai Identitas Visual Wisata Edukasi Gerabah (Weg) Di Bojonegoro. DESKOVI : Art and Design Journal, 5(1), 61. https://doi.org/10.51804/deskovi.v5i1.1711
Aulia, F., Afriwan, H., & Faisal, D. (2021). Konsistensi Logo Dalam Membangun Sistem Identitas. Gorga : Jurnal Seni Rupa, 10(2), 439. https://doi.org/10.24114/gr.v10i2.28131
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa
Citra, Y., Gita Suci, R., Aini Hasibuan, S., & Muhammadiyah Riau, U. (2025). Strategi Manajemen Pemasaran UMKM dengan Analisis SWOT Guna Meningkatkan Daya Saing pada Toko Sinar Utama di Pekanbaru. Jurnal Visi Manajemen, 11, 224–234. https://doi.org/https://doi.org/10.56910/jvm.v11i1.573
Cuaca, M. A., Warjoyo, J. G., & Darmo, B. (2023). Perancangan Ulang Identitas Visual Sebuah Usaha Elektronik Rumah Tangga. Gorga : Jurnal Seni Rupa, 12(1), 26. https://doi.org/10.24114/gr.v12i1.43358
Dong, Y., Zhu, S., & Li, W. (2021). Promoting sustainable creativity: An empirical study on the application of mind mapping tools in graphic design education. Sustainability (Switzerland), 13(10). https://doi.org/10.3390/su13105373
Dumamika, T. A., Asisah, R., Aldhitama, F., & Belasunda, R. (2023). Strategi Perancangan Desain Motif Sebagai Identitas Bordir Tasikmalaya. Gorga : Jurnal Seni Rupa, 12(2), 394. https://doi.org/10.24114/gr.v12i2.50990
Dzikri Ar Ridlo, M. (2024). Visual Identity Design to Support Media Promotion for the Digital Business Study Program at the Indonesian University of Education. Jurnal Impresi Indonesia, 3(4), 302–310. https://doi.org/10.58344/jii.v3i4.4816
Faradita, N. C., Martono, S., & Yurisma, D. Y. (2023). Perancangan Destination Branding Kawasan Pantai Pucanglaban Sebagai Upaya Meningkatkan Brand Awareness. Gorga : Jurnal Seni Rupa, 12(2), 374. https://doi.org/10.24114/gr.v12i2.49570
Gonzalez, I., Val, E., Justel, D., & Iriarte, I. (2016). Closing the Brand Gap through Innovation and Design. Procedia CIRP, 50, 112–116. https://doi.org/10.1016/j.procir.2016.05.100
GÜREL, E. (2017). Swot Analysis: a Theoretical Review. Journal of International Social Research, 10(51), 994–1006. https://doi.org/10.17719/jisr.2017.1832
Handayani, F., & Nuzuli, A. K. (2021). Analisis Semiotika Logo Dagadu. Ishlah: Jurnal Ilmu Ushuluddin, Adab Dan Dakwah, 3(1), 58–72. https://doi.org/10.32939/ishlah.v3i1.44
Indarti, I. (2020). Metode Proses Desain dalam Penciptaan Produk Fashion dan Tekstil. BAJU: Journal of Fashion & Textile Design Unesa, 1(2), 128–137. https://doi.org/10.26740/baju.v1n2.p128-137
Justin, M. R., Rohiman, R., & Darmawan, A. (2022). Desain Identitas Visual Pada Umkm Ruang Keramik Studio Kota Metro Lampung. Gorga : Jurnal Seni Rupa, 11(1), 156. https://doi.org/10.24114/gr.v11i1.34948
Kallio, H., Pietilä, A. M., Johnson, M., & Kangasniemi, M. (2016). Systematic methodological review: developing a framework for a qualitative semi-structured interview guide. Journal of Advanced Nursing, 72(12), 2954–2965. https://doi.org/10.1111/jan.13031
Lee, J. H., & Ostwald, M. J. (2022). The relationship between divergent thinking and ideation in the conceptual design process. Design Studies, 79. https://doi.org/10.1016/j.destud.2022.101089
Leeds, A. J., Kudrowitz, B., & Kwon, J. (2019). Mapping associations: exploring divergent thinking through mind mapping. International Journal of Design Creativity and Innovation, 7(1–2), 16–29. https://doi.org/10.1080/21650349.2018.1463178
Lemuela, J. K., & Chandra, E. (2023). Perancangan Identitas Visual Layanan Mobile Grooming Hi Pets. Gorga : Jurnal Seni Rupa, 12(2), 265. https://doi.org/10.24114/gr.v12i2.43343
Nurhandayani, E. F., Asril, A., & Zam, R. (2024). Perancangan Logo ‘Batar Fun’ Sebagai Identitas Visual Dalam Board Game Matematika. Gorga : Jurnal Seni Rupa, 13(01), 193. https://doi.org/10.24114/gr.v13i01.58802
Qu, S. Q., & Dumay, J. (2011). The qualitative research interview. Qualitative Research in Accounting and Management, 8(3), 238–264. https://doi.org/10.1108/11766091111162070
Rohmah, N. H., & Pandanwangi, B. (2023). Identitas Visual Dalam Perancangan Media Promosi Museum Melange Karangsambung, Kebumen. Jurnal Bahasa Rupa, 6(3), 237–251. https://doi.org/10.31598/bahasarupa.v6i3.1392
Rotama, H. (2022). Optimasi Tingkat Keterbacaan Visual Melalui Redesain Logo Opacity Photograpy. Gorga : Jurnal Seni Rupa, 11(2), 636. https://doi.org/10.24114/gr.v11i2.39833
Sedyastuti, K. (2018). Analisis Pemberdayaan UMKM Dan Peningkatan Daya Saing Dalam Kancah Pasar Global. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 2(1), 117–127. https://doi.org/10.31842/jurnal-inobis.v2i1.65
Stolterman, E. (2008). The nature of design practice and implications for interaction design research. International Journal of Design, 2(1), 55–65.
Suci Ramadani, Dilla Amelia Ramadhani, Muhammad Ikrom, & Lokot Muda Harahap. (2025). Peran Strategis UMKM dalam Mendorong Pertumbuhan Ekonomi Berkelanjutan di Indonesia. Jurnal Ekonomi, Bisnis Dan Manajemen, 4(1), 158–166. https://doi.org/10.58192/ebismen.v4i1.3183
Tambunan, T. T. H. (2011). Development of micro, small and medium enterprises and their constraints: A story from Indonesia. Gadjah Mada International Journal of Business, 13(1), 21–43. https://doi.org/10.22146/gamaijb.5492
Yuda, R., Sucipto, F. D., & Ghifari, M. (2022). Perancangan Maskot Isbi Aceh Sebagai Upaya Penguatan Brand Awareness. Gorga : Jurnal Seni Rupa, 11(1), 36. https://doi.org/10.24114/gr.v11i1.29315
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Nungki Maulidiyana
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright
Authors published in this journal agree to the following terms:
- The copyright of each article is retained by the author (s).
- The author grants the journal the first publication rights with the work simultaneously licensed under the Creative Commons Attribution License, allowing others to share the work with an acknowledgment of authorship and the initial publication in this journal.
- Authors may enter into separate additional contractual agreements for the non-exclusive distribution of published journal versions of the work (for example, posting them to institutional repositories or publishing them in a book), with acknowledgment of their initial publication in this journal.
- Authors are permitted and encouraged to post their work online (For example in the Institutional Repository or on their website) before and during the submission process, as this can lead to productive exchanges, as well as earlier and larger citations of published work.
- Articles and all related material published are distributed under a Creative Commons Attribution-ShareAlike 4.0 International License.
License
Gorga : Jurnal Seni Rupa is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
