The Influence of BT21 Character Illustrations on Products on Fans’ Pragmatic Consumption Patterns
DOI:
https://doi.org/10.24114/gr.v14i2.67969Keywords:
Character Illustration, BT21, Product Design, Consumption Patterns, PragmaticAbstract
This study aims to analyze and test the relationship between the application of BT21 character illustrations in a product and its effect on the pragmatic consumption patterns of fans. This study uses a quantitative approach. The sample collection technique used was Purposive Sampling with 284 respondents. The respondents' criteria were K-pop fan groups and not having bought products with BT21 characters at least once a year, with an age range of 16-35 years. Primary data was obtained through an online questionnaire (Google Form) and secondary data through structured interviews. The data obtained was analyzed using SPSS 25, and the hypothesis was tested by bootstrapping regression. The results showed that the illustration of the BT21 character on the product significantly affected the pragmatic consumption pattern among K-pop fans, namely in the ARMY and K-popers group (p < 0.05). However, the illustration of the BT21 character did not significantly affect the pragmatic consumption pattern in the 'Non K-popers' group (p > 0.05).References
Apriliani, N. I., Muharsih, N. L., & Rohayati, N. N. (2021). Fanatisme Dan Perilaku Konsumtif Pada Komunitas Penggemar K-Pop Di Karawang. Empowerment Jurnal Mahasiswa Psikologi Universitas Buana Perjuangan Karawang, 1(1), 75–84. https://doi.org/10.36805/empowerment.v1i1.99
Cuaca, M. A., Warjoyo, J. G., & Darmo, B. (2023). Perancangan Ulang Identitas Visual Sebuah Usaha Elektronik Rumah Tangga. Gorga: Jurnal Seni Rupa, 12(1), 26–32. https://doi.org/10.24114/gr.v12i1.43358
Jordan, P. W., (2000). Designing Pleasurable Products. London: Taylor & Francis.
Keller, Kevin Lane. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. New Jersey: Prentice Hall.
Keraf A, S. (1987). Pragmatisme Menurut William James. Yogyakarta: Kanisius.
Norman, D. A. (2004). Emotional design: why we love (or hate) everyday things. Choice Reviews Online, 41(11), 41–6846. https://doi.org/10.5860/choice.41-6846
Sanders, E. B. (1992). Converging Perspectives: Product development research for the 1990s. Design Management Journal (Former Series), 3(4), 49–54. https://doi.org/10.1111/j.1948-7169.1992.tb00604.x
Sheth, J.N., B.I. Newman, & B.L. Bross. (1991). Why We Buy What We Buy: A Theory of Consumption Values. Journal of Business Research, Vol. 22, hal. 159-170.
Silmi Zakiyah, F. (2025). Art Merchandise as a Medium of Public Communication for Illustrator Martcellia Liunic through the Art Label Liunic on Things. Gorga: Jurnal Seni Rupa, 14(1), 129–136. https://doi.org/10.24114/gr.v14i1
Tillman, B. (2019). Creative Character Design 2e (2nd ed.). CRC Press. https://doi.org/10.1201/9781351261685
Wijaya, L. S., & Virginia. (2020). Analisis Aisas Model Terhadap “Bts Effect” Sebagai Brand Ambassador dan Influencer. Jurnal Komunikasi, 11(2), 93–100. https://doi.org/10.31294/ jkom.v11i2.7906
Zahra, N., & Mansoor, A. Z. (2024). Warna dan Emosi Untuk Media Desain Interaktif: Literature Review. Gorga: Jurnal Seni Rupa, 13. https://doi.org/10.24114/gr.v13i01.57946
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Amalia Firdausya Yunizar, Intan Prameswari
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright
Authors published in this journal agree to the following terms:
- The copyright of each article is retained by the author (s).
- The author grants the journal the first publication rights with the work simultaneously licensed under the Creative Commons Attribution License, allowing others to share the work with an acknowledgment of authorship and the initial publication in this journal.
- Authors may enter into separate additional contractual agreements for the non-exclusive distribution of published journal versions of the work (for example, posting them to institutional repositories or publishing them in a book), with acknowledgment of their initial publication in this journal.
- Authors are permitted and encouraged to post their work online (For example in the Institutional Repository or on their website) before and during the submission process, as this can lead to productive exchanges, as well as earlier and larger citations of published work.
- Articles and all related material published are distributed under a Creative Commons Attribution-ShareAlike 4.0 International License.
License
Gorga : Jurnal Seni Rupa is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
