Promotion of Harau Valley Tourism in Limapuluh Kota Regency, West Sumatera

Abstract

Harau Valley is a tourist attraction located in West Sumatra, which is known for its spectacular nature, towering steep cliffs, charming waterfalls, and the diversity of flora and fauna located in its area. However, despite having great tourism potential, the use of technology to support tourism in the Harau Valley area is still relatively minimal. Therefore, a promotional innovation is needed by using e-catalog media as a tour guide that can provide complete, accurate, and up-to-date information about the Harau Valley. This promotion will not only provide guidance on tourist attractions in the Harau Valley but also information about accessibility, facilities, tourist activities, and local culture that can be enjoyed by tourists. This method will examine a problem with logic and avoid designing with illogical thinking. This strategy can help the design to get data according to the purpose of the work. The result of this design is in the form of a prototype design e-catalog in the form of a mobile web that provides various kinds of information about tourist spots, events, lodgings, activities, which can later be carried out in the Harau Valley area.