Representation of Family Values in Kung Fu Panda 3 Animation

Abstract

Animated films are an effective medium to convey moral messages, including the importance of family values. These values are often considered fundamental in shaping a person's personality and character. One of the animated films that raises this theme is Kung Fu Panda 3, which tells the journey of the main character, Po, in finding his identity and understanding the meaning of family. This is illustrated through Po's relationship with his adoptive father, Mr. Ping, and his biological father, Li Shan. This study aims to analyze the representation of family values in the film using Roland Barthes' semiotic approach. This research uses a descriptive qualitative method with a focus on three levels of meaning, namely denotation, connotation, and myth. These meanings are examined through selected scenes that reflect the core values of the family. The results of the study show that Kung Fu Panda 3 represents family values consisting of three main aspects, namely togetherness, stability, and loyalty. Togetherness is depicted through emotional interactions between characters, which emphasize shared experiences and inner bonds. Stability is reflected in the efforts of the characters in resolving family conflicts and accepting each other despite their differences. Loyalty is expressed through acts of sacrifice and unconditional support among family members.