Redesign Visual Identity Mie Par-par Wak Lobe Khas Rantauprapat

Abstract

Mie Par-Par Wak Lobe, a traditional culinary business established in Rantauprapat in 1985, holds historical significance for the local community. However, the business lacks a professional and consistent visual identity, leading to challenges such as a weak brand image, inconsistent visual elements, and the absence of standardized promotional media. This research focuses on designing the visual identity of Mie Par-Par Wak Lobe, addressing the research problem of creating a visual identity that aligns with the business’s character, history, and branding objectives. The purpose of this design is to develop a communicative and recognizable visual identity that enhances the brand’s position amidst competition in the culinary industry. The research’s originality lies in utilizing the late Wak Lobe’s facial illustration as the primary mascot. The methodology employed is the 4D model (Define, Design, Develop, Disseminate), encompassing observation, interviews, documentation, visual analysis, concept exploration, design development, and expert validation. The research’s outcomes yielded a vintage-retro style logo, a green-yellow color palette, supporting typography, and applications across various promotional media. Validation testing demonstrated the feasibility and effectiveness of the visual identity in representing the character of Mie Par-Par Wak Lobe.