Batik T-Shirt Design for Generation Z
DOI:
https://doi.org/10.24114/gr.v14i2.67910Keywords:
Batik, Design, Generation Z, T-Shirt, IndonesiaAbstract
Batik is one of Indonesia’s cultural heritages that holds significant historical, philosophical, and aesthetic value. As a symbol of national identity, its preservation requires innovative approaches to remain relevant in the face of changing times. In the current context, Generation Z—who are in their productive years and exert substantial influence on fashion trends and consumer behavior—show a declining interest in traditional Batik due to perceptions of impracticality and incompatibility with modern lifestyles. This study aims to design Batik-patterned T-shirts that align with the visual preferences of Generation Z, with the objective of increasing appreciation and pride in local culture through casual fashion media. A quantitative research method was employed, utilizing an online survey distributed to Generation Z respondents. The questionnaire gathered data on favored motifs, aesthetic preferences, and perceptions of Batik in contemporary fashion contexts. The collected data were analyzed statistically and presented in the form of diagrams. The findings indicate a strong interest in Batik motifs when integrated into modern and minimalist T-shirt designs. This study is expected to contribute to the development of culture-based fashion products and serve as a strategic approach to preserving Batik in a manner that is inclusive and adaptable to the tastes of today’s younger generation.References
Adiyanti, P. A. (2024). Inovasi Desain Busana Wanita Urban Fusion Style Dengan Kain Tenun Endek Sebagai Upaya Revitalisasi Pengrajin Tenun di Bali. Jurnal Penelitian Seni, 12(2), 94–109. https://doi.org/https://doi.org/10.31091/sw.v12i2.3048
Andani, D., & Astuti, D. (2025). Analisis Strategi Terhadap Pemasaran Produk Dalam Negri Kepada Generasi Z. Journal of Business Economics and Management, 01, 1013–1016. https://jurnal.globalscients.com/index.php/jbem/article/view/423
Andriyanti, S., Sinaga, R., & Lubis, R. (2022). APLIKASI ORNAMEN SUMATERA UTARA KREASI KEKINIAN PADA DESAIN BUSANA READY-TO-WEAR DENGAN TEKNIK SABLON PRINTING. Gorga : Jurnal Seni Rupa, 11(1), 25. https://doi.org/10.24114/gr.v11i1.28791
Badruz Zama, M. H., & Firmansyah, N. W. (2024). Perancangan Merchandise Film Pendek Fiksi Drama “Kalut” Sebagai Media Promosi Dan Upaya Penguatan Identitas Visual. https://conference.um.ac.id/index.php/icadecs/article/view/9481/3384
Goreti Marisa Br Purba, M., & Tri Atmojo, W. (2023). PENCIPTAAN DESAIN PRODUK T-SHIRT DENGAN TEKNIK BATIK TULIS BERMOTIF ORNAMEN BATAK TOBA. Jurnal Seni Rupa, 12. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=PENCIPTAAN+DESAIN+PRODUK+T-SHIRT+DENGAN+TEKNIK+BATIK+TULIS+BERMOTIF+ORNAMEN+BATAK+TOBA&btnG=
Hartanti, G., & Setiawan, B. (2019). PENDOKUMENTASIAN APLIKASI RAGAM HIAS BATIK JAWA TENGAH MOTIF KAWUNG, SEBAGAI UPAYA KONSERVASI BUDAYA BANGSA KHUSUSNYA PADA PERANCANGAN INTERIOR. Aksen : Journal of Design and Creative Industry, 3(2), 25–37. https://doi.org/10.37715/aksen.v3i2.807
Hermandra. (2022). Motif Kawung Pada Batik Tradisional Yogyakarta: Kajian Semantik Inkuisitif. Ranah: Jurnal Kajian Bahasa, 11(2), 378. https://doi.org/10.26499/rnh.v11i2.5219
Khoiru Azizah, S., & Bina Affanti, T. (2021). KAJIAN DESAIN PADA TEKSTIL TIRUAN BATIK DI SIDOMULYO NGAWI SEBAGAI TEKSTIL UNTUK SERAGAM. Gorga : Jurnal Seni Rupa, 10. https://doi.org/10.24114/gr.v10i1.25024
Kusumowardhani, P. (2020). APPLICATION OF VISUAL ELEMENTS (FORMS AND COLORS) OF MEGAMENDUNG BATIK MOTIFS ON THE DESIGN OF GLOW IN THE DARK RAINCOAT WITH PHOSPOR AND POLYFLEX BASIC MATERIALS. https://doi.org/https://doi.org/10.5614/sostek.itbj.2020.19.3.3
Putra, A. S. (2018). Perancangan Ilustrasi untuk T-Shirt Souvenir Berciri Khas Pacitan Dengan Tema Hidden Paradise. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Perancangan+Ilustrasi+untuk+T-Shirt+Souvenir+Berciri+Khas+Pacitan+Dengan+Tema+Hidden+Paradise&btnG=
Ratuannisa, T., Santosa, I., Kahdar, K., & Syarief, A. (2020). Shifting of Batik Clothing Style as Response to Fashion Trends in Indonesia. Mudra Jurnal Seni Budaya, 35(2), 127–132. https://doi.org/10.31091/mudra.v35i2.1044
Rudianto, M. (2020). Transformasi Batik Sudagaran dalam Perancangan Desain dan Strategi Pemasaran pada Usaha Batik di Lawey. Gorga: Jurnal Seni Rupa (Vol. 12, Nomor 02, Hal. 335–342). https://digilib.uns.ac.id/dokumen/detail/82151/Transformasi-Batik-Sudagaran-dalam-Perancangan-Desain-dan-Strategi-Pemasaran-pada-Usaha-Batik-di-Laweyan-Surakarta
Sawitri, D. R. (2022). Perkembangan Karier Generasi Z: Tantangan dan Strategi dalam Mewujudkan SDM Indonesia yang Unggul. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Perkembangan+Karier+Generasi+Z%3A+Tantangan+dan+Strategi+dalam+Mewujudkan+SDM+Indonesia+yang+Unggul&btnG=
Sharon K.D Wardoyo, & Ronny H. Walean. (2022). The Determining Factors of Generation Z Purchase Decision for the Local Brand T-Shirt. Jurnal Multidisiplin Madani, 2(12), 4178–4187. https://doi.org/10.55927/mudima.v2i12.2037
Utoyo, J. T., Priyatno, A., & Azis, A. C. K. (2020). Penerapan Prinsip-Prinsip Seni Rupa Pada Kaligrafi Di Masjid Baiturrahman Unimed. Journal of Education, Humaniora and Social Sciences (JEHSS), 3(2), 419–426. https://doi.org/10.34007/jehss.v3i2.330
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Maitri Widya Mutiara, Viola Brigitta Japri , Jennifer Evelyn Gunawan, Agness Yesica, Dominique Jesslyne Suwito
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright
Authors published in this journal agree to the following terms:
- The copyright of each article is retained by the author (s).
- The author grants the journal the first publication rights with the work simultaneously licensed under the Creative Commons Attribution License, allowing others to share the work with an acknowledgment of authorship and the initial publication in this journal.
- Authors may enter into separate additional contractual agreements for the non-exclusive distribution of published journal versions of the work (for example, posting them to institutional repositories or publishing them in a book), with acknowledgment of their initial publication in this journal.
- Authors are permitted and encouraged to post their work online (For example in the Institutional Repository or on their website) before and during the submission process, as this can lead to productive exchanges, as well as earlier and larger citations of published work.
- Articles and all related material published are distributed under a Creative Commons Attribution-ShareAlike 4.0 International License.
License
Gorga : Jurnal Seni Rupa is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
